Why You Could Be Setting Yourself Up for Failure

We’re naturally super excited when starting a new business and that’s great! We should be. You’ve got the right attitude which is important! However, when most people start off as fresh new entrepreneurs, they forget to do one thing… Do you know what it is? I’d like you to try to guess.

I’ll give you a clue.

It’s about the customer…

Your customer.

I think you’ve got the answer by now. If not, that’s okay. The one thing entrepreneurs forget to do, even experienced ones when going into a new market is literally speaking with their customers. This might sound obvious and silly, but you have no Idea how many clients I’ve spoken to and have said “Oh we know our customers, that’s common sense” … but in reality, they don’t have a very good understanding at all. When asked again when the last time was they or someone in their team have actually spoken with a customer (not via a survey or digitally, but actually speaking on a phone or in person), most reply never.

There’s many reasons why Founder and CEO, Jeff Bezos is so successful today. One of them is because he is obsessed over his customers (in a good way of course). You might be thinking… “Well, why would I waste time on speaking with a customer when I can just get massive answers via a survey”. The survey approach is great in terms of getting lots of answers, but the problem with that is… it might not be the truth.

When you speak with someone via the phone or in person, you can hear it in their voice or see it in their physiology if they are lying or really telling the truth. By speaking with someone personally, you’re really going to be able to flesh out what that person’s pain points truly are. In addition, sometimes we come up with presumed answers on what our customers want when we never even asked them. You’ll be surprised because the answers you think you know could be completely opposite. A perfect example is if you want to find out what Susy wants for lunch… how do you do that? You ask her. Sure, you can guess and get her something that you think she’ll like or maybe you are going to get lucky, but what are the chances? You’re never going to really know unless you ask.

This is how you really understand your market, so you know what their true pain points, beliefs, and desires are. This is what A-level copywriters do and that’s why their messages resonate so much, and they profit highly from it. You might also be thinking “well henry, that’s great, but I don’t have any customers right now as I’m still new in the game”. If you have no customers and still haven’t even started your online business yet, that’s fine. What you need to start with is identifying who your potential client/customers could be. Once you’ve done that, you reach out starting with your friends and mutual friends and ask if you could speak with them in regards about the business topic you have. You can give them an incentive by buying lunch for them if you’d like.

Take action on this advice because it will not only save you money, but tremendous amount of time. No more guess work. Talk to your customers!

If you want to know more about Jeff Bezos and his success with Amazon, you can read the following book:

‘Be Like Amazon: Even a Lemonade Stand Can Do It’ by Bryan Eisenberg, Jeffrey Eisenberg, and Roy H. Williams